Advertising For Small Businesses - 2007/01/16
If you're a small business owner, you may not want to invest thousands of dollars in billboard
advertising. That doesn't mean, however, that you can't take advantage of outdoor advertising methods
in promoting your business.
One common outdoor advertising that any business can use is vehicle advertisements. If your company
owns a delivery truck or any company vehicle, invest the money in making the vehicle a driving
advertisement. Don't just paint your company name and phone number on it, either. Treat your vehicle
as you would any other advertisement – use a catchy headline, offer benefits, and use a call to action.
You can also use your personal vehicle for advertising, with a magnetic sign. For a relatively small
price you can have a magnetic sign designed for your vehicle. You can also use bumper stickers and
window decals on your vehicle.
Vehicle advertising can be especially effective if your product or service is related to vehicles. For
example, if your business is a car wash, advertising on a shiny car will be great publicity. Of course, if
your business is a car repair shop, but you drive an old clunker with a worn out muffler, you might
want to replace your vehicle before you put your advertising on it.
Yard signs are another great advertising method. If you are a contractor, you can use small signs in
your customers yards while you're working on their premises. Yard signs are also very useful for
advertising events, sales, openings, and more. Yard signs can come in all shapes and sizes
As with vehicle advertisements, be sure that your sign is a good advertisement. You don't have much
space, but use it well!
A well planned, well designed, and well placed outdoor advertisement can be a very effective
promotional piece for your small business. Take the time to plan your outdoor advertising campaign
today!
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